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Promise for the Ocean!

How are you celebrating World Oceans Day?

Send your pledge to protecting the Ocean here http://worldoceansday.org/promise/

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And if you don’t know how to help, here is some inspiration: 

  • I promise to bring reusable bags to the grocery store
  • I promise to get a reusable water bottle
  • I promise to shop a thrift store first instead of buying new stuff
  • I promise to take shorter showers.
  • I promise to take public transportation to school/work once a week.
  • I promise to only eat sustainably harvested seafood.
  • I promise to unplug my chargers when I’m not using them.
  • I promise to shut off all the lights and the heat or A/C when I leave my house.
  • I promise to participate in a litter clean-up.
  • I promise to not use toxic pesticides on my lawn.

Happy World Oceans Day!

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Take Action, it is World Environment Day!

Think.Eat.Save -  every year 1.3 billion tonnes of food is wasted. This is equivalent to the same amount produced in the whole of sub-Saharan Africa!

This enormous amount of wasted food is a drain on natural resources and has great impact on the environment. If food is wasted, it means that all the resources and inputs used in the production of all the food are also lost. For example, it takes about 1,000 litres of water to produce 1 litre of milk and about 16,000 litres goes into a cow’s food to make a hamburger. The resulting greenhouse gas emissions from the cows themselves, and throughout the food supply chain, all end up in vain when we waste food.

You can help by choosing foods that have less environmental impact, produced without the use of chemicals. You can also become more efficient with managing your food by cooking first what you bought first, for example. Use your freezer for the stuff that you are not going to eat the next day. Plan meals and avoid buying more perishable goods than you need. And remember to buy fruit and veggies that don’t look perfect, as they often get discarded just because of the way they look!

For more tips and sources:

http://www.thinkeatsave.org/index.php/take-action/find-out-how

http://www.unep.org/wed/theme/image

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Do you know the story behind your products?

Every time you buy a product you also pick the story behind it!

Check out our new demo-video that explains what FirmHugger is all about - finding products with good stories :)

FirmHugger is now public - and this is our “User Wall”
When people sign up as new users on FirmHugger, we add them to this wall - reminding us about why we are working on FirmHugger. 
We hope to grow this wall considerably! If you want to help out, please share www.firmhugger.com with your friends!
Oh, and the user wall is made entirely of up-cycled elephant poo :-)
Also, thank you so much to all private beta users for your constructive feedback and ideas, and for testing the private beta site. 
FirmHugger is all about making it easier, and more interesting, to be an ethical consumer. Your comments and ideas on how to do just this are therefore always welcome - and really important to us.

FirmHugger is now public - and this is our “User Wall”

When people sign up as new users on FirmHugger, we add them to this wall - reminding us about why we are working on FirmHugger. 

We hope to grow this wall considerably! If you want to help out, please share www.firmhugger.com with your friends!

Oh, and the user wall is made entirely of up-cycled elephant poo :-)

Also, thank you so much to all private beta users for your constructive feedback and ideas, and for testing the private beta site. 

FirmHugger is all about making it easier, and more interesting, to be an ethical consumer. Your comments and ideas on how to do just this are therefore always welcome - and really important to us.

"Think beyond plastic" competition

We use 160,000 plastic bags every second!!!

Are you interested in an innovation competition that is looking for solutions to the plastic pollution crisis? If you have an innovative business idea or an existing business, you might win a really nice prize! Read more about the initiative and apply here before March 10: http://thinkbeyondplastic.com/

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True colors

Think about the last thing you ate straight from the package.

Did it have a natural color or was it intentionally enhanced with chemicals?

It’s hard to tell, since we are so used to colored food. We are actually hardwired to respond to color - which is why many foods and drinks are artificially colored in order to give products a more “natural”, fresh and appealing look. Even foods like pickles, fruit, meat, juice, bread and cereal have them.

But these colors are not at all natural. They are petroleum-derived chemicals. The same types that are used to dye various textiles and fibres, with the addition of an acid.

Hmm, so we are eating the same stuff that is used to dye… textiles. Great!

You might think the quantity of dye is so small that it has no effect on us. But over long periods of time, food colorings can alter our kidney and liver structure!! And some of this stuff has even been proven to cause cancer. Yet, artificial coloring is used mostly without restriction.

So look out for artificial dyes in ingredient lists (such as Blue 1, Blue 2, Green 3, Red 3, Yellow 5, etc.) and choose more unprocessed foods.

You have the power over what you buy!

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Soft concreteness

Do you know about the concrete benefits of fairtrade on communities producing cotton? Here is a short documentary about this vital source of income in Senegal.

“On the Trail of Fairtrade Cotton”

We’ve been working on preparing FirmHugger for public launch! Here’s a few photos from the last couple of days - including one of us having a beer after watching “Les Intouchables”. A really good and empowering film!